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Cormar's range Primo Choice Elite in colour Linseed


Please note we cannot guarantee these images colour match exactly with the product. They can only be used as general illustration purposes.

Primo Choice Elite by Cormar Carpets

Product code: Primo Choice Elite

Brand: Cormar Carpets

from £15.76 per m2 (inc. VAT)

The more you buy, the more you save!

  • Buy 50 m2 for £14.26 and save 10%!
  • Buy 100 m2 for £13.25 and save 18%!

Primo Choice Elite by Cormar Carpets

  • 10 year stain resistant warranty.
  • 2 ply yarn technology for longer appearance retention.
  • Available in Action/Woven backing which should be installed with a reputable quality underlay. Click here for our recommendations.
  • Pile weight 1,627 gms/m2, 48 oz/yd2.
  • Total thickness 11.9mm.
  • TOG value 1.2.
  • Insect and rot proof.
  • Primo Choice Elite receives an extra heavy domestic/medium commercial rating making it suitable for EVERYWHERE in your home.
  • Also available in a lighter weight 34oz/yd2 version Primo Choice Super.


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Extended Description

Where do we start? Primo Choice is made from Cormar's own special branded polypropylene yarn and they call this mystical creation "Excellon". Polypropylene (PP) is the most commonly used fibre in today's frenzied carpet world because it is a fair bit cheaper than wool. PP is as tough as old boots and is stain resistant but it does lose it's shape quicker than wool. Cormar combat this loss of shape by twisting two strands of yarn together, to give each tuft of carpet greater strength. The end result, in the carpet world, is referred to as "2 ply yarn". Guess what? Primo Choice is produced using this 2 ply technology which means you get a tough, long lasting, stain resistant but cheap carpet. Everyone's a winner! A subtle tonal effect with a 10 year stain resistant warranty because of Cormar Carpets Easy Clean "Excellon" technology, you end up with one almighty piece of carpet here! Built in the UK by Cormar Carpets, one of the finest producers in Europe.