Flexible Delivery from £49.99 Pre-12, Pre-10:30 & Saturday's available.
Verified Distributor You're in safe hands shopping with us.
Rated Excellent, See our reviews here
Cormar's range Primo Choice Elite in colour Linseed


Please note we cannot guarantee these images colour match exactly with the product. They can only be used as general illustration purposes.

Primo Choice Elite by Cormar Carpets

Product code: Primo Choice Elite

Brand: Cormar Carpets

£20.27 per m2 (inc. VAT)

Primo Choice Elite by Cormar Carpets

Made in the UK

Think about reducing your carbon footprint and try buying from a home nation source

  • 10 year stain resistant warranty.
  • 2 ply yarn technology for longer appearance retention.
  • We recommend installing with a new underlay, particularly the most advanced and environmentally friendly Spring Bond which is made from regenerated single-use plastic bottles. No compromise on quality, comfort or longevity.
  • Made from 100% polypropylene.
  • Pile weight 1,627 gms/m2, 48 oz/yd2.
  • Total thickness 11.9mm.
  • TOG value 1.2.
  • Insect and rot proof.
  • Primo Choice Elite receives an extra heavy domestic/medium commercial rating making it suitable for EVERYWHERE in your home.
  • Also available in a lighter weight 34oz/yd2 version Primo Choice Super.


Any questions? Email us, LiveChat us or just give us a buzz - we're the Flooring Gurus!

Sales & expert advice 01622 790 356
Extended Description

Where do we start? Primo Choice is made from Cormar's own special branded polypropylene yarn and they call this mystical creation "Excellon". Polypropylene (PP) is the most commonly used fibre in today's frenzied carpet world because it is a fair bit cheaper than wool. PP is as tough as old boots and is stain resistant but it does lose it's shape quicker than wool. Cormar combat this loss of shape by twisting two strands of yarn together, to give each tuft of carpet greater strength. The end result, in the carpet world, is referred to as "2 ply yarn". Guess what? Primo Choice is produced using this 2 ply technology which means you get a tough, long lasting, stain resistant but cheap carpet. Everyone's a winner! A subtle tonal effect with a 10 year stain resistant warranty because of Cormar Carpets Easy Clean "Excellon" technology, you end up with one almighty piece of carpet here! Built in the UK by Cormar Carpets, one of the finest producers in Europe.