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Victoria Carpets give First Impressions a freshen up

Hard to believe but Victoria Carpets originally launched First Impressions back in the summer of 2015. Much has happened since then. Brexit, which has cost us 2 Prime Ministers, Victoria Carpets themselves going from a small, highly respected, family owned manufacturer from Kidderminster (arguably the homeland for carpet manufacturing) turning over around £20m per annum to a major flooring force, listed on the London Stock Exchange turning over £550m per annum (true story) and for the first time in 28 years England reached the semi-finals of a World Cup!

Offering all the benefits of any pp carpet (value for money and longevity), First Impressions also had a soft feeling you hitherto would only get from more expensive yarns. With the hugely well respected pedigree that only Victoria Carpets can claim backed up with their outstanding logistical service, it's no surprise First Impressions went on to become a UK-wide best seller.

So why now the re-vamp? It's all about colouration. What was acceptable four years ago now looks tired and dated. In the four years since launch, the UK interior palette has dramatically changed from beige to grey. Blues, greens and reds seldom make the consumer's shortlist when it comes to flooring and this shows in the new colour bank of First Impressions mark II.

What do you get for your money and what are the key benefits of First Impressions?

(1)  Warranty

Pros:  15 year wear and stain warranty. When launched back in August 2015, First Impressions offered 10 years.

Cons:  No cons in being offered a 15 year warranty on your carpet is there, Mrs Trellis?

(2)  Wear rating - Extra heavy domestic // commercial EN1307 "32"

Pros:  Pile weighing in at 63oz/yd² or 2,142 grammes/m², First Impressions is a hunk of wholesome carpet chunkiness. A general rule of thumb is a carpet will win a "Heavy domestic rating" when the pile weight is 40 oz/yd² or 1,360 gm/m² or more.

Cons:  No cons in having a carpet rated as "extra heavy domestic" is there, Mrs Trellis? Although, if you have underfloor heating, heavy, chunky carpet comes with a higher TOG rating which could impact on your underfloor heatings efficiency.

(3)  Polypropylene

Pros:  Best value for money fibre on the market, making most pp carpets affordable. Made using 2 ply yarn technology, where two strands are spun together and then tufted in to the carpet, 2 ply yarn keeps it's appearance considerably longer than cheaper single ply yarn carpets.

Cons:  Polypropylene, whilst never wearing out, looses it's appearance (flattening) quicker than other carpet fibres.

(4) 1/10th gauge

"What on earth does 1/10th gauge mean?". 10 tufts per inch (in the width). Vast majority of tufted carpets are only 1/8th gauge (8 tufts per inch)

Pros:  With more tufts per inch, 1/10th gauge carpets are more likely to retain their tuft appearance for longer, meaning they take longer to flatten when compared to 1/8th gauge. If a carpet pattern book, label or sample does not mention it's gauge it's very likely it will be 1/8th gauge. 1/10th gauge also has a cleaner, crisper looking finish when compared to 1/8th gauge.

Cons:  Cost. Normally more expensive than bog standard 1/8th gauge tufted carpet but, of course, you do get what you pay for!

So with banging, up to the minute trendy colours, boasting 10 shades of grey and 6 mainstay beiges, 4 and 5 metre width options to cater to the majority of room sizes and therefore reducing waste and the fact we, at Flooring Megastore, believe so much in this product made in the UK by Victoria Carpets that we are stocking it in great depth, you truly do get one helluva carpet for your money.

But get this, our Head Honcho Flooring Guru was not content with our offering at that. He demanded our Marketing and Creative teams came up with something extra to offer the nation. His comments at our internal launch meeting was noted as "The nation has had enough of Brexit. We've all also struggled hard since the credit crunch of 2013. If we love and believe in First Impressions so much, we need to make this outstanding carpet available to the many, not the few." And you know, he's right and so we have. Not only do we offer First Impression at prices starting from £16.20m² but we also offer 0% finance too (terms and conditions apply).

First Impressions… it's a real crowd pleaser and we commend it to the House!